Internet of Things and Artificial Intelligence are the most important digital technology trends
Once basic technologies such as cloud or mobile have been implemented, companies want to focus primarily on the Internet of Things and artificial intelligence in the future. They are still cautious with virtual reality.
Data analysis (analytics) is currently the most important digital technology in companies, followed by cloud computing, mobile and social media. But in the future, the Internet of Things and artificial intelligence, in particular, will gain importance as technology trends, according to a survey by MIT Sloan and Deloitte of 3700 managers from around the world. For the time being, virtual reality will probably remain a niche topic, while 3D printing is of course only gaining in importance in industries with goods production, but on average it cannot grow too much.
A look at the current situation shows analytics in the top group in all industries. In addition, cloud computing, mobile and social media have high priority in many sectors, while the future technologies of 3D printing, virtual reality, and artificial intelligence are not yet taken too seriously across industries. The importance of the blockchain was not yet queried in the study; since the topic has great potential, but is still in a very early stage, the values would probably have been very low. From the point of view of the “German-Angst-Fraktion”, probably surprising is the comparatively low importance that security is attached to. Internationally, security is seen as a secondary condition that is necessary but of secondary importance to the business. Therefore, Security only made it into the top group in administration. A look at the technologies that will become important in the next 3 to 5 years shows the decreasing importance of digital basic technologies such as analytics, cloud, and mobile, which of course are not disappearing, but are then standard and therefore no longer a major trend topic. To this end, the technologies that enable new products and/or digital efficiency gains are gaining in importance. Across industries, the Internet of Things, and artificial intelligence are at the forefront of technology plans for companies around the world, the survey found.
The more “red” appears in a column of the heat map, the more important the technology will be classified in the coming years. In addition to the Internet of Things and artificial intelligence, virtual reality is also tending to gain in importance, but companies seem to be rather cautious about this topic and expect the same low level of importance. The consumer goods and manufacturing industries see great potential in 3D printing, while IT and pharmaceuticals tend to expect less importance.
Latecomers such as banks and the manufacturing industry want to expand social media, while most other industries see little further potential for their business in Facebook & Co.
Tremendous attraction to young people
The numbers astonish the professional world because Snapchat cannot provide any data about the preferences of its users like Facebook or Google can. This is the weak point of the business model: At the moment, Snapchat is benefiting from its tremendous attraction to young people. Should it one day subside, Snapchat will find it difficult to keep attracting advertisers.
But it’s not that far yet. Because not only the advertisers outbid each other with moon prices to be allowed to place ads on Snapchat. The media have also long been at the mirror’s feet. They even pay to post their content in the Snapchat “Discover” section. Zuckerberg, on the other hand, has to give the media a share of his advertising revenues so that they can post their texts on Facebook. Spiegel should like that too.
Devastating judgment in the tech world
Overall, the verdict on him in the tech world is pretty clear: respect, because he built something big with Snapchat – but hardly anyone likes him. “Confirmed: Evan Spiegel is an ass,” wrote the tech blog Techcrunch unusually rough. And presented the founder as presumptuous as well as insecure.
However, Zuckerberg still has one thing ahead of him: Building an advertising system that brought him $ 18 billion in sales last year and a market value of $ 350 billion. At the moment, Spiegel is also floating on a wave. Advertisers are queuing up because the company reaches around 65 percent of 18- to 24-year-old Americans – a target group that traditional media have long since lost.