Facebook’s vs Snapchat
Zuckerberg has not only tried to buy Snapchat in its entirety, but has also launched copies on the market. Both apps, however, quickly flopped. The third and most serious attempt recently followed: Instagram, Facebook’s video app with 300 million daily users, has copied the Snapchat principle of automatically deleting photos and videos in a rather brazen manner – and even adopted the name “Stories”.
Which Instagram boss Kevin Systrom does not deny. “The honor belongs to Snapchat alone,” he openly admits. Everyone else in Silicon Valley is copying too, but nobody is so honest about it. “This is not about who invented something. This is about a format for how it comes into a network and how it can be given its own spin,” says Systrom.
- This is the most dangerous attack on Snapchat to date
Instagram has twice as many users as Spiegel’s company and is intuitive to use – in contrast to Snapchat, whose operation causes problems for many adults.
- Life instead of hunting for likes
Instagram is now trying to use its popularity and get people over 35 excited about the format.
- Initial experiences speak for Zuckerberg
The Instagrammers have accepted the deletion service well. Whether it will be enough to get the coveted millennials to switch is open.
- Snapchat’s secret is simple
Automatic deletion allows people to capture the mood of everyday life and share it with friends. Without having to think about what a hiring manager will say ten years from now. The authenticity lies in the short life. Because on Facebook and Instagram, users only ever show the sunny side of life; everyone is always important, on vacation or at least in a good mood. Many photos that do not receive enough “likes” are deleted again. The constant hunt for recognition causes social stress – and many users don’t feel like it anymore.
- Snapchat and Facebook Stats
Snapchat shows life as it is. Joy and frustration, victory and failure. Ten billion videos are viewed on Snapchat every day, more than on Facebook. More importantly, the frequency with which users share their content is growing on Snapchat – and it is falling on Facebook.
Snapchat is in the important youth monitor of the investment bank Piper Jaffrey overtook Facebook and Instagram for the first time in favor of US youth. Snapchat’s approach to building a kind of “anti-Facebook” for carefree daily communication is working better and better. Sales could skyrocket from $ 50 million to $ 1 billion in two years. Zuckerberg’s empire is growing fast, but even he didn’t manage to kick off like Spiegel.
- Zuckerberg and Spiegel
Many parallels, but fundamentally different
The parallels in their careers are obvious, yet Zuckerberg and Spiegel could hardly be more different. Zuckerberg is the nerd who married his long-time girlfriend Priscilla Chan, lives in a comparatively modest house, drives a mid-range car and (almost) always walks around in the same gray T-shirt.
Spiegel is known for his dates with pop stars and top models, has just bought a 12-million-dollar mansion in Los Angeles and has himself photographed in designer clothes for Vogue.
- Is Spiegel the new Steve Jobs?
Spiegel’s management style shows clear parallels to another icon of Silicon Valley: the ingenious and unpredictable Apple founder Steve Jobs, whose portrait hangs in his office. “I’m not a great manager. But I’m trying to be a great leader. A great Evan,” he says of himself.
He’s got the management style of Jobs in a good mood: he usually makes decisions alone; He doesn’t like advice from his employees. “I make a lot of decisions – but I often change my mind. Sometimes my decisions only last six hours,” says Spiegel about himself, which is very reminiscent of Jobs, who always came up with convincing arguments, which he then easily rejected the next morning.
Spiegel’s quirks have their price
Many executives, such as Emily White, who came from Instagram, who are used to the relaxed and self-determined style in Silicon Valley, quickly left Snapchat. Sometimes top positions remain vacant for months; probably only the prospect of big money in an IPO drives the employees. Spiegel is even pushing it. While other founders of the highly traded “unicorns”, start-ups valued at more than one billion dollars, are usually pushing the IPO as far into the future as possible, Spiegel names 2017 as the date.